Coffee grows on you. I have friends who never liked it but drank it anyway and that way they learned to love it. On the other side of the spectrum, one of my friends despises coffee but loves the smell. For me, I like the bitterness but also the roasted notes coffee brings to the table. The same way beer can be bitter, but people still like it. It’s just one of those things. this isn’t unpopular, even among coffee drinkers. Even people who enjoy the taste of coffee have to admit the smell is much more pleasant and the taste cannot fully reflect it.
I work at a coffee shop, and I’d like to echo what /u/Anchovieee said. There are literally infinite ways to prepare your coffee. To say coffee is simply either super bitter or kinda bitter just is not correct. Coffee is no doubt a generally bitter drink, but I can also taste a little bit of chocolate and even citrus in the bag I have downstairs. Do I add sugar to that one? Yes, I do, but I don’t add sugar to light roasts generally. Each coffee is super unique, and that’s not just with “super expensive ones”. I have never spent over $20 on a bag of coffee. It takes time and a lot of experimenting to find out how you like it.
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